Narval is a new animal grooming parlour based in Madrid. It is said that the origins of the myth of the unicorn lie in the tusk of the nawhal, which is a medium-sized toothed whale with a long horn on the end of its body.

From this point, we started to work on the logo, which would represent the aquatic animal whose history touches mythology. The result was a logo using rounded lines where the “L” forms the tusk of the Narwhal.

The rest of the graphic material uses pictures of animals, the types that this grooming parlour deals with. To finish it, we added the brand’s turquoise colour filter to the pictures.

Items: Logo, business cards, flyer and signboards for the outside.