Atiendo is a legal and social consultancy firm. We collaborated with Marketing Tribe on this project to form a large team. We designed all the graphic images for this new consultancy venture.

The logo is based on communication between people, and the close contact offered in a consultancy firm that communicates with people. We are talking about a consultancy firm that offers the same service as ever, but has a social side to it, and treats people as a precious asset worth looking after.

How did we do it? We combined a serif font that has a classic air and appears to date from the beginning of the 20th century, but is actually more modern because of its huge contrasts in the flexed strokes. This element allows such an experienced company like Atiendo to keep on gaining trust and closeness from its clients.

In addition it is a thick font which transmits strength, we communicate the social part of our business using a hand offering help, attention and commitment, which is framed in a bubble, inviting dialogue.

Items: Brand handbook, logo, stationery, the office’s exterior vinyl and folded leaflets.